Few people would consider a handgun with a sustainably harvested wood stock any less lethal than one with a steel stock. The same logic doesn't seem to apply to cigarettes—the leading preventable cause of death globally and in the United States. A new Stanford study finds that people perceive cigarettes with pro-environment marketing on the packaging as less harmful not only to the environment but also to the health of smokers and people around them.
source https://www.lifetechnology.com/blogs/life-technology-news-blog/cigarettes-with-pro-environment-marketing-perceived-as-less-harmful-study-finds