Wednesday 28 October 2020

How computer scientists and marketers can create a better CX with AI

Researchers from Erasmus University, The Ohio State University, York University, and London Business School published a new paper in the Journal of Marketing that examines the tension between AI's benefits and costs and then offers recommendations to guide managers and scholars investigating these challenges.

source https://phys.org/news/2020-10-scientists-cx-ai.html